A Brief History of WEBSITE DESIGN

WEBSITE DESIGN has its roots in the print-based world, and even the term Website templates is a concatenation of the words mark up, which refer to the traditional way of marking up a document in the print and design worlds. The term WEBSITE DESIGN specifically refers to tagging electronic documents for one of two purposes: to modify the look and formatting of text or to establish the structure and meaning of a document for output to some medium, such as a printer or the World Wide Web.

What really is an advantage to using WEBSITE DESIGN

If you have worked with an HTML editor such as Microsoft FrontPage or a word processing program such as Microsoft Word, you are familiar with the idea of changing the formatting of text in a document. What you might not know is that those editing programs use WEBSITE DESIGN to accomplish that formatting. We will look at how this works later in this chapter.


In addition to formatting text, WEBSITE DESIGN can work to determine the structure and meaning (or context) of textual elements. For example, Website templates can establish that a document can contain only the elements Name, Birthday, and Age. It can further state that the document cannot contain Birthday and Age elements unless it contains a Name element. WEBSITE DESIGN can then state that the Name element must be text, the Birthday element must be a date, and the Age element must be a number. In this way, WEBSITE DESIGN sets up the structure of the document and defines the semantic meaning of the elements. Later chapters will cover this subject in much more detail.

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Before the advent of electronic publishing, a typed (or handwritten) document would be edited and marked up by hand on a draft copy. The draft would then go through several more rounds of revisions and reviews. Sometimes the document would be retyped, and sometimes it would end up with several layers of handwritten editorial marks. Based on a WEBSITE DESIGN specifications for that type of document, formatting and style preferences for various parts of the document would be included as part of the handwritten notes. The document would then go to a typesetter, where the final typeset proof would be formatted and laid out. Then the finished document would be sent to the printer.

Enter Electronic Publishing


Electronic document preparation made a lot of this manual work unnecessary. It also made it much easier to change elements in a document at various points throughout the process before the document ever went to the printer. With traditional typesetting, such text formatting options as fonts, leading, margins, and justification were all established WEBSITE DESIGN by the typesetter. The typesetter would use the typeface that was identified in the document mark up or in the specification sheet, perform copy-fitting calculations to make sure the page was readable, and then set the page in type. To accomplish this same level of control in the electronic world, a way to code the text was needed so that the output device would know how the document was supposed to be structured and how the text was supposed to look. The answer was electronic Website templates.

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